The Atelier · Est. 2010
A quiet house for slow, considered travel...
Sunday pure holidays is a private holiday house — founded in Mumbai in 2010, composing customised journeys for individual travellers, families and corporate travellers across the world, with affordable, flexible, co-created care.
The Manifesto
We sell
Xperiences,
notItineraries.
Sunday pure holidays was founded in Mumbai in February 2010 on a single principle — travel is co-created, not catalogued. We do not chase algorithms. Every dossier passes through a human curator who speaks your language and remains yours.
What follows is not a brochure. It is a slow walk through the house, the philosophy, and the team behind it.
Individual, family,
corporate
Travellers
Spanning every
continent
Journeys composed
Always a human
curator
On every dossier
Composing since
2010
Mumbai
Vision · Mission · Patronage
A house of three rooms.
Room I · Vision
To inspire a world of meaningful journeys.
We envision a world where travel transcends boundaries, connects hearts, and creates a lifelong impact. We dream of being the most trusted curator of exceptional experiences around the globe.
Room II · Mission
To design bespoke journeys with precision and purpose.
We curate tailor-made experiences with meticulous attention to detail, authenticity, and comfort. Our commitment is to deliver seamless, enriching, and unforgettable journeys that reflect who you are.
Room III · Patronage
To nurture relationships built on trust and care.
Our travellers are at the heart of everything we do. We value long-term relationships, personal connection, and unwavering dedication to your happiness — today, tomorrow, and always.
The Three Principles
Our philosophy of quiet travel.
We compose, we do not catalogue.
An itinerary is a list; a dossier is a composition. Our work begins where the brochure ends — with a conversation, a hand-written page, a pause held over coffee.
We co-create with our travellers.
Sunday Pure firmly believes in keeping our activities focused — qualitative superiority, personalised service, and a trip that fits your wishes. We sew it up together.
Affordable without sacrifice.
Unique is our approach of affordable and flexible tours. We help you save travel costs without ever making you feel comfort has been compromised.
Six Principles · One Vocabulary
The values by which we compose.
Drafted in 2010. Revisited every autumn at the founder's desk, over a single sheet of paper.
Curation Over Catalogue
We do not sell trips. We compose dossiers — singular, archival, and unrepeatable.
Co-Created With Care
Every journey is built in conversation with the traveller. No two itineraries leave our desk identical.
Tactile Precision
Every touchpoint, every threshold, every transfer is auditioned before it enters your journey.
The Time Between Places
Luxury isn't only where you arrive. It's how every mile, every pause, and every transition feels.
Human Above Algorithm
Every dossier passes through a human curator. We do not use itinerary engines, and we do not intend to.
Continuity of Care
The curator who composes your dossier remains your curator — for the journey, and for the next.
A Chronicle · Milestones
Our quiet years, in their own time.
2010
The House Opens
An Idea called Sunday… founded by Jyot Jhaveri
One desk. One philosophy: holidays are composed, not sold…
2015
Certified at Source New Journeys Begin
The house begins training directly with Partners, affiliates it sends travellers to, so a recommendation carries first hand knowledge behind it and the Corporate join the house for adding their journeys- CEO’s meets, retreats, alongside family holidays for celebrations, same dossier, same curator written for a larger table.
The Sunday’s idea finds its rhythm, grows from one desk into a way of travelling—built on conversations, curation, and journeys made personally.
2020
The Year Held On
The world paused.! We kept the future open…
Travellers wondered, the Curator kept imagining, who composed them –
Ten years of composing journeys… Times changed…The vision expands,
Hotels and destination offices we used for years became working relationships. Properties became home, we can call by names and always answers calls for our travellers.
2025
The Journey Becomes a World of Possibilities.
What began at one desk has grown into a house of thoughtfully composed experiences and going forward to the next decade…
The house sorts its works into what is certified to do and what is it does with its Trusted partners – the Four Rosters you will find on the home page.
2030...
To the Journeys Yet to Be Imagined...
The People · The Partners
The custodians of the house.
Founded and run by the Mr. & Mrs. Sunday & their team from Mumbai — backed by a bench of certified destination specialists and preferred hotel partners.
Jyot Jhaveri
Founder & Xplorer
Jyot Jhaveri, affectionately known as "Mr. Sunday," is the Founder and Xplorer of Sunday pure holidays. With over two decades of experience in the travel industry, he is recognized for his passion for curating exceptional journeys, nurturing lasting global partnerships, and delivering highly personalized luxury travel experiences. His vision, integrity, and unwavering commitment to excellence continue to shape the company's reputation as a trusted name in bespoke travel.
Purvi Jhaveri
Founder & Xperience Curator
Purvi Jhaveri (Mrs Sunday) is the Founder of Sunday Pure Holidays and a passionate luxury travel curator and experience designer. With a keen eye for detail and a love for discovering the extraordinary, she creates bespoke journeys that blend exceptional stays, authentic experiences, and thoughtful personal touches. Her philosophy is simple: travel should go beyond destinations, creating meaningful stories, connections, and memories that linger long after the journey ends.
By Invitation
Begin a quiet conversation with the atelier.
We accept correspondence year-round. A curator will respond within twenty-four hours, by name and by hand.